Understanding Instagram stories and highlights for businesses can be one of your main competitive advantages for your 2022 marketing activities. Instagram stories are one of the main channels for brands to connect, engage, and gain actual results from their digital marketing activities. If you’re offering a service, you can post more details about the service, like the service’s features, the pricing, the benefits, or your USP (unique selling point). Saving the stories in your new highlight.Posting pictures of the spices on your story.Provide a library format of helpful content that you’ve already sharedįor example, let’s say you own a food brand and want to promote a new organic spice on Instagram.Highlight your products or services in a structured and categorized way.Educate followers about your former activities posted in your Instagram stories.Make the content of your stories easily available to followers.Use this feature to tell an ongoing story.The primary reasons why you need to use Instagram highlights and Instagram covers are the following: Whether you are selling products or offering services, you can promote them by using your highlights. How can you use Instagram highlight covers to improve your Instagram profile and marketing strategy? *Note they appear under bio text and profile photo on Instagram once created The choice between names for each highlight (such as “My First Dog” vs.
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